While demographic and geographic segmentation of retail customers are relatively easy, these characteristics do NOT help marketers determine
A) how old their customers are.
B) what their customers need.
C) where their customers live.
D) which customers have young children.
E) what income brackets their customers are in.

Question

Quizplus · Accepted Answer

While demographic and geographic segmentation can give marketers information on age, location, and income, it may not necessarily reveal what specific needs their customers have. It requires further research and analysis to understand the buying behavior and preferences of the customers.

While Demographic and Geographic Segmentation of Retail Customers Are Relatively