Whenever Donald calls on potential pest control customers, he emphasizes the fact that, unlike the national franchise competitors, he is a local business person and has been in business over twenty years. Donald is __________ his business relative to his competition.
A) segmenting
B) packaging
C) positioning
D) pricing
E) targeting

Question

Quizplus · Accepted Answer

Donald is positioning his business relative to his competition by emphasizing the fact that he is a local business person with over twenty years of experience, which sets him apart from his national franchise competitors.

Whenever Donald Calls on Potential Pest Control Customers, He Emphasizes