Regina wants to position her financial services company. Regina can position her services according to all of the following EXCEPT
A) the value proposition.
B) product attributes.
C) symbols.
D) competitive comparisons.
E) profitability.

Question

Quizplus · Accepted Answer

Profitability is not a typical way to position a financial services company. The other options listed (value proposition, product attributes, symbols, and competitive comparisons) are all common ways to position a company in the marketplace.

Regina Wants to Position Her Financial Services Company