Question 1

An underlying page should include most of the same ____ elements as its home page.
A) proximity
B) visual identity
C) interactivity
D) symmetry

Accepted Answer

The visual identity of a website, including fonts, colors, logos, and images, should remain consistent across all pages to create a cohesive and recognizable brand. While other elements such as interactivity and symmetry may vary depending on the specific content and design of each page, visual identity should remain consistent.

Question 2

Site publishers sometimes choose to include a site entry or ____ page.
A) splash
B) home
C) underlying
D) starting

Accepted Answer

A splash page is often used as an introductory page on a website, typically featuring graphics or animations, before the main content is displayed.

Question 3

A well-written ____ statement synthesizes into a few words the reason or reasons you are publishing your site.
A) privacy and security
B) mission
C) purpose
D) copyright

Accepted Answer

C

Question 4

Which of the following home page content elements answers visitors' Where? questions?
A) search feature
B) summary text and images
C) hyperlinks
D) graphic logo and text name

Accepted Answer

Hyperlinks can direct visitors to specific locations or pages within a website, effectively answering "Where?" questions by guiding them to the desired content or information.

Question 5

Before you begin to create your first Web page, you must take the time to develop a solid, detailed ____ for the Web site.
A) company logo
B) list of testers
C) design plan
D) image list

Accepted Answer

A design plan is essential for outlining the structure, layout, and functionality of a website before development begins.

Question 6

Which of the following home page content elements answers visitors' What? questions?
A) hyperlinks
B) graphic logo and text name
C) search feature
D) summary text and images

Accepted Answer

Summary text and images provide visitors with an overview of what the website offers, answering the "What?" questions about the site's content or purpose.

Question 7

You could have a combination of ____ goals for your site.
A) initial
B) primary
C) home page
D) secondary

Accepted Answer

Secondary goals are goals that are less important than primary goals, but are still important to achieve.

Question 8

A site's ____ should contain elements that establish the site's visual identity.
A) splash page
B) focus page
C) entry page
D) home page

Accepted Answer

The home page is typically the main page of a website and is responsible for establishing the site's visual identity, as it is often the first page visitors see.

Question 9

A Web site's primary page is called its ____ page.
A) home
B) underlying
C) starting
D) search

Accepted Answer

The primary page of a website is commonly referred to as the "home" page.

Question 10

The term ____ is generally used to indicate the destination page site visitors see when they click an external link, such as a linked advertisement at another site or an e-mail link.
A) home page
B) underlying page
C) linked page
D) landing page

Accepted Answer

A landing page is specifically designed to be the destination page that visitors arrive at after clicking an external link, such as an advertisement or email link.

Question 11

Which of the following home page content elements quickly answers visitors' Who? questions?
A) hyperlinks
B) graphic logo and text name
C) search feature
D) summary text and images

Accepted Answer

The graphic logo and text name quickly identify the organization or individual behind the website, answering the "Who?" question for visitors.

Question 12

The decision to include a(n) ____ should be made in context with your site's purpose and the needs and expectations of its target audience.
A) standard color scheme
B) logo and name
C) entry or splash page
D) home page

Accepted Answer

An entry or splash page is not always necessary and should be considered based on the site's purpose and audience needs, as it can affect user experience and site accessibility.

Question 13

Organizations and companies spend a large amount of time and money defining, creating, and maintaining a positive, recognizable ____.
A) persona
B) brand
C) market
D) status

Accepted Answer

The word "brand" refers to a company or organization's identity, including its logo, marketing messages, and overall image. Companies invest heavily into creating and maintaining a positive brand image in order to differentiate themselves from competitors and attract customers.

Question 14

To determine your target audience's wants, needs, and expectations, you should ask and answer a variety of questions in a process called a(n) ____.
A) wants identification
B) needs assessment
C) expectations review
D) none of the above

Accepted Answer

A needs assessment is a systematic process for determining and addressing needs, or gaps between current conditions and desired conditions, often used to identify the wants, needs, and expectations of a target audience.

Question 15

Which of the following is a target audience demographic characteristic?
A) lifestyle choices
B) age group
C) political affiliation
D) social group affiliation

Accepted Answer

Age group is a demographic characteristic as it classifies people based on their age. Lifestyle choices, political affiliation, and social group affiliation are all psychographic characteristics as they categorize people based on their behaviors, beliefs, and interests.

Question 16

You can exploit the power of branding on a home page by using design elements alone or in combination to establish and maintain ____.
A) visual identity
B) a focal point
C) interactivity
D) proximity

Accepted Answer

Visual identity refers to the consistent use of design elements such as color, typography, and imagery to create a recognizable and distinctive brand identity. By using these elements on the home page, a company can establish and maintain a strong visual brand identity that helps to differentiate them from their competitors and build brand recognition and loyalty among their target audience.

Question 17

Which of the following is a target audience psychographic characteristic?
A) educational level
B) gender
C) purchasing preferences
D) income

Accepted Answer

Psychographic characteristics are related to personality, values, attitudes, interests, and lifestyles. Purchasing preferences fall under lifestyle and interest category and hence can be considered a psychographic characteristic. Educational level, gender, and income are demographic characteristics.

Question 18

A successful Web site provides content to satisfy its target audience's ____ and meet its target audience's expectations for an attractive and usable site.
A) wants and needs
B) temperament and outlook
C) costs and expenses
D) all of the above

Accepted Answer

A successful website should cater to the wants and needs of its target audience, ensuring that the content is relevant and engaging while also meeting expectations for design and usability.

Question 19

A ____ explains a Web site's overall goals and the specific objectives designed to achieve those goals.
A) purpose statement
B) privacy policy statement
C) mission statement
D) copyright statement

Accepted Answer

A purpose statement explains a website's overall goals and the specific objectives designed to achieve those goals.

Question 20

____ is/are the result(s) you want your Web site to accomplish within a specific time frame.
A) Objectives
B) Goals
C) Purpose
D) Structure

Accepted Answer

Goals are the specific results or outcomes that a website aims to achieve within a set timeframe.

Quiz 3: Planning a Successful Web Site: Part 1

An underlying page should include most of the same ____ elements as its home page.

Site publishers sometimes choose to include a site entry or ____ page.

A well-written ____ statement synthesizes into a few words the reason or reasons you are publishing your site.

Which of the following home page content elements answers visitors' Where? questions?

Before you begin to create your first Web page, you must take the time to develop a solid, detailed ____ for the Web site.

Which of the following home page content elements answers visitors' What? questions?

You could have a combination of ____ goals for your site.

A site's ____ should contain elements that establish the site's visual identity.

A Web site's primary page is called its ____ page.

The term ____ is generally used to indicate the destination page site visitors see when they click an external link, such as a linked advertisement at another site or an e-mail link.

Which of the following home page content elements quickly answers visitors' Who? questions?

The decision to include a(n) ____ should be made in context with your site's purpose and the needs and expectations of its target audience.

Organizations and companies spend a large amount of time and money defining, creating, and maintaining a positive, recognizable ____.

To determine your target audience's wants, needs, and expectations, you should ask and answer a variety of questions in a process called a(n) ____.

Which of the following is a target audience demographic characteristic?

You can exploit the power of branding on a home page by using design elements alone or in combination to establish and maintain ____.

Which of the following is a target audience psychographic characteristic?

A successful Web site provides content to satisfy its target audience's ____ and meet its target audience's expectations for an attractive and usable site.

A ____ explains a Web site's overall goals and the specific objectives designed to achieve those goals.

____ is/are the result(s) you want your Web site to accomplish within a specific time frame.