Roberta stops at the grocery store to purchase detergent.Tide is her favourite brand,but if another detergent is less expensive,she buys it.
A) Brand insistence
B) Brand awareness
C) Brand preference
D) Brand recognition

Question

Quizplus · Accepted Answer

Roberta has a preference for Tide, but is willing to switch to a cheaper alternative. This indicates brand preference, as she has a preference for a particular brand but is open to other options based on price.

Roberta Stops at the Grocery Store to Purchase Detergent