Question 1

The Pampered Chef sells gourmet cooking supplies to consumers through the use of cooking parties at the homes of its salespeople.The Pampered Chef is a ________ retailer and uses ________.
A) non-store;direct-response retailing
B) non-store;direct selling
C) store;direct-response retailing
D) store;direct selling

Accepted Answer

The Pampered Chef does not have physical stores, making it a nonstore retailer. It also uses the direct selling method by having salespeople host cooking parties in the homes of consumers. Direct-response retailing typically involves catalog or online sales, which is not the case for The Pampered Chef.

Question 2

Lee purchased a new PC from Dell Computer's website.He purchased his product via a(n)________.
A) direct distribution channel
B) indirect distribution channel
C) wholesaler
D) retailer

Accepted Answer

Lee purchased his product directly from Dell Computer's website, therefore, he utilized a direct distribution channel.

Question 3

________ stock the products they distribute and fill orders from their inventories.
A) Sales branches
B) Sales offices
C) Manufacturers' reps
D) Merchant wholesalers

Accepted Answer

The answer of ________ stock the products they distribute and...

Question 4

Mercedes-Benz is an example of a company that benefits from the added value of its successful name.This brand ________ can result in financial gain due to large market shares and decreased price sensitivity.
A) awareness
B) recognition
C) equity
D) association

Accepted Answer

Equity refers to the value and reputation of a brand, which can result in financial gain and decreased price sensitivity. Mercedes-Benz has a strong brand equity due to its successful name and large market shares.

Question 5

Which of the following is not a role of packaging and labelling?
A) Control cost
B) Identify products and communicate usage
C) Protect the product from damage
D) Comply with government regulations

Accepted Answer

Control cost is not a role of packaging and labelling. The other options (B, C, and D) are all important roles of packaging and labelling.

Question 6

________ is responsible for moving goods and services from producers to buyers.
A) Production
B) Distribution
C) Marketing
D) Logistics

Accepted Answer

Distribution is responsible for moving goods and services from producers to buyers. Production is concerned with the creation of goods and services, while marketing focuses on promoting and selling them. Logistics involves the management of the movement of goods and resources, but is often included as a part of distribution.

Question 7

The use of direct distribution channels is most common in the ________ market.
A) business-to-consumer (B2C)
B) professional services
C) business-to-business (B2B)
D) automobile

Accepted Answer

Direct distribution channels are commonly used in the business-to-business (B2B) market, where manufacturers sell their products directly to business customers rather than going through intermediaries such as retailers. This allows for more efficient and cost-effective sales and distribution processes.

Question 8

The two major distribution channels are ________.
A) selling and advertising
B) production scheduling and inventory control
C) branding and customer service
D) direct and marketing intermediary

Accepted Answer

The two major distribution channels are direct distribution (selling the product directly to the end consumer) and indirect distribution (using marketing intermediaries such as wholesalers, retailers, and agents). Therefore, option D - direct and marketing intermediary - is the best choice.

Question 9

Raoul's job is to make sure that his company's goods get from the warehouse to retailers in a timely fashion.Raoul's job involves the ________ function.
A) production
B) distribution
C) management
D) finance

Accepted Answer

Raoul's job is to ensure that the goods are delivered to retailers, which is a part of distribution function. Option A (production) refers to the activities involved in creating a product, which is not mentioned in the passage. Option C (management) and D (finance) may be a part of Raoul's job, but they are not specifically mentioned in the passage.

Question 10

Which of the following is not a category of wholesaling intermediaries?
A) Manufacturer owned
B) industrial
C) independent
D) Retail owned

Accepted Answer

Industrial is not a category of wholesaling intermediaries; it refers to a sector or type of market rather than a type of intermediary.

Question 11

A food producer's goods are carried by thousands of grocery stores across the country.Which of the following distribution channels is the manufacturer most likely to use?
A) Producer to retailer to consumer
B) Producer to wholesaler to retailer to consumer
C) Producer to wholesaler to wholesaler to retailer to consumer
D) Producer to consumer

Accepted Answer

When a food producer's goods are carried by thousands of grocery stores across the country, the manufacturer most likely uses the distribution channel of producer to wholesaler to retailer to consumer. This is because food products are typically produced in large quantities and require a middleman, such as a wholesaler, to distribute them to a large number of retailers. The retailers, in turn, sell the products directly to the consumers. This channel allows for efficient distribution and wider availability of the products.

Question 12

The first step in developing a competitive retailing strategy is to ________.
A) decide on general product categories
B) decide on the best location
C) identify a target market
D) identify the necessary level of customer service

Accepted Answer

Identifying a target market is the first step in developing a competitive retailing strategy because it helps a retailer understand their customers' needs, preferences, and behaviors. This information then informs decisions regarding product selection, store layout, pricing strategies, and more. Without a clear understanding of the target market, retailers risk making uninformed decisions that may not meet the needs of their customers or appeal to their preferences. While the other options listed (deciding on general product categories, deciding on the best location, and identifying the necessary level of customer service) are important considerations in developing a competitive strategy, they all rely on a clear understanding of the target market to be effective.

Question 13

Vending machines are an example of ________.
A) direct selling
B) direct-response retailing
C) automatic merchandising
D) indirect selling

Accepted Answer

Vending machines are a type of automatic merchandising, where goods are sold without the need of a salesperson or cashier. Customers make their selections and pay directly at the machine.

Question 14

Stores like Costco which sell to members only are an example of a ________.
A) discount store
B) warehouse club
C) factory outlet
D) supercenter

Accepted Answer

Costco is a warehouse club, which is a type of retail store that requires customers to be members in order to shop there.

Question 15

Which of the following is NOT a benefit of using Universal Product Codes (UPCs)?
A) Control inventory
B) Speed up retail transactions
C) Provide caloric and nutrition information
D) Evaluate customer purchases

Accepted Answer

UPCs do not provide caloric and nutrition information. They are primarily used to control inventory, speed up retail transactions, and evaluate customer purchases. This nutritional information may be found on other labels, such as nutrition facts labels, that are typically required by law on food products.

Question 16

Ordering merchandise from eBay or Amazon.com is a ________ form of non-store retailing.
A) direct-response selling
B) Internet retailing
C) automatic merchandising
D) direct selling

Accepted Answer

Ordering merchandise from eBay or Amazon.com falls under the category of Internet retailing, which is a form of non-store retailing as it does not require a physical storefront for customers to make a purchase. Direct-response selling, automatic merchandising, and direct selling involve different methods of non-store retailing.

Question 17

Peapod is an online grocery service that saves customers time by selecting,packing,and delivering groceries to customers.Peapod is utilizing a ________ retail strategy.
A) pricing
B) promotional
C) customer service
D) product

Accepted Answer

Peapod's strategy focuses on enhancing the shopping experience by offering convenience through selecting, packing, and delivering groceries, which falls under customer service.

Question 18

Roberta stops at the grocery store to purchase detergent.Tide is her favourite brand,but if another detergent is less expensive,she buys it.
A) Brand insistence
B) Brand awareness
C) Brand preference
D) Brand recognition

Accepted Answer

Roberta has a preference for Tide, but is willing to switch to a cheaper alternative. This indicates brand preference, as she has a preference for a particular brand but is open to other options based on price.

Question 19

Which of the following is NOT a benefit of marketing intermediaries?
A) Marketing utility is created.
B) Services such as transporting merchandise to convenient locations are performed.
C) Costs of buying and selling are decreased.
D) Makers of a product can contact customers cost effectively.

Accepted Answer

Marketing intermediaries are third parties that connect the manufacturer to the end consumer. They help in creating marketing utility, reducing costs, and providing services like transportation and storage. However, they do not help manufacturers directly contact customers cost-effectively. This is usually done through direct marketing efforts by the manufacturer itself.

Question 20

Marketing intermediaries include ________.
A) manufacturers and agents
B) retailers and customers
C) producers and service providers
D) wholesalers and retailers

Accepted Answer

Marketing intermediaries refer to individuals or firms that help to promote, sell, and distribute products to end consumers. Wholesalers and retailers are two common types of marketing intermediaries. Therefore, option D is the best choice. The other options include only the producers or manufacturers and their direct agents, but do not include intermediaries such as wholesalers or retailers.

Quiz 12: Product and Distribution Strategies

The Pampered Chef sells gourmet cooking supplies to consumers through the use of cooking parties at the homes of its salespeople.The Pampered Chef is a retailer and uses .

Lee purchased a new PC from Dell Computer's website.He purchased his product via a(n) ________.

________ stock the products they distribute and fill orders from their inventories.

Mercedes-Benz is an example of a company that benefits from the added value of its successful name.This brand ________ can result in financial gain due to large market shares and decreased price sensitivity.

Which of the following is not a role of packaging and labelling?

________ is responsible for moving goods and services from producers to buyers.

The use of direct distribution channels is most common in the ________ market.

The two major distribution channels are ________.

Raoul's job is to make sure that his company's goods get from the warehouse to retailers in a timely fashion.Raoul's job involves the ________ function.

Which of the following is not a category of wholesaling intermediaries?

A food producer's goods are carried by thousands of grocery stores across the country.Which of the following distribution channels is the manufacturer most likely to use?

The first step in developing a competitive retailing strategy is to ________.

Vending machines are an example of ________.

Stores like Costco which sell to members only are an example of a ________.

Which of the following is NOT a benefit of using Universal Product Codes (UPCs) ?

Ordering merchandise from eBay or Amazon.com is a ________ form of non-store retailing.

Peapod is an online grocery service that saves customers time by selecting,packing,and delivering groceries to customers.Peapod is utilizing a ________ retail strategy.

Roberta stops at the grocery store to purchase detergent.Tide is her favourite brand,but if another detergent is less expensive,she buys it.

Which of the following is NOT a benefit of marketing intermediaries?

Marketing intermediaries include ________.