Question 1

_____ is a practice where a store sends coupons to a customer, who has already bought a product from the store, for a more expensive brand of the same product, in the hope that the customer would prefer the expensive brand.
A)Proactive selling
B)Upselling
C)Cross-selling
D)Versatile selling

Accepted Answer

Upselling is the practice of encouraging customers to purchase a comparable higher-end product than the one in question, hence the scenario described fits the definition of upselling.

Question 2

Which component of an enterprise resource planning (ERP)system provides information on marketing?
A)The purchasing component
B)The sales component
C)The manufacturing component
D)The accounting component

Accepted Answer

The sales component of an ERP system is designed to manage customer information, sales orders, pricing, and ultimately provides valuable insights into marketing strategies and customer engagement practices.

Question 3

In the context of customer relationship management, _____ assists with tasks such as tracking customer interactions and analyzing sales forecasts.
A)salesforce automation
B)eCRM
C)survey management
D)automated customer service

Accepted Answer

Salesforce automation is specifically designed to streamline the sales processes, including tracking customer interactions and analyzing sales forecasts, making it a crucial tool in customer relationship management.

Question 4

In an enterprise resource planning (ERP)system, the _____ component provides information on production costs and pricing.
A)sales
B)inventory management
C)vendor integration
D)manufacturing

Accepted Answer

The manufacturing component of an ERP system is responsible for providing information on production costs and pricing, as it directly deals with the processes involved in producing the company's goods.

Question 5

_____ consists of the processes a company uses to track and organize its contacts with consumers.
A)Customer relationship management
B)Production management
C)The partnership model
D)The strategic management model

Accepted Answer

Customer relationship management (CRM) is the system for managing a company's interactions with current and potential customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

Question 6

Hosting services are now available for supply chain management (SCM)systems. This trend is called _____ as a service.
A)platform
B)infrastructure
C)software
D)network

Accepted Answer

Software as a Service (SaaS) is the correct term for hosting services for supply chain management systems, where software is provided over the internet without requiring local installation.

Question 7

The _____ flow area in a manufacturing firms' supply chain management (SCM)system oversees order transmissions throughout the order-processing cycle.
A)product
B)information
C)finances
D)cash

Accepted Answer

The information flow area in a manufacturing firm's supply chain management (SCM) system is responsible for overseeing order transmissions throughout the order-processing cycle, ensuring that all relevant data regarding orders is accurately and efficiently communicated.

Question 8

In the context of customer relationship management, _____ is used to manage call centers and help desks.
A)salesforce automation
B)eCRM
C)survey management
D)automated customer service

Accepted Answer

Automated customer service is specifically designed to manage call centers and help desks, providing automated responses and support to customer inquiries.

Question 9

Which is a benefit offered by a well-designed enterprise resource planning (ERP)system?
A)Increased timeliness of integrated information
B)Better compatibility with legacy systems
C)Increased ease of installation
D)Reduced costs

Accepted Answer

A well-designed ERP system integrates various functions across an organization into a unified system, providing real-time, up-to-date information which enhances decision-making and operational efficiency.

Question 10

_____ allows customers to modify the standard offering, such as selecting a different home page to be displayed each time you open your Web browser.
A)Customization
B)Virtualization
C)Optimization
D)Idealization

Accepted Answer

Customization is the process that allows users to modify the standard offerings according to their preferences, such as choosing a different home page for their web browser.

Question 11

Which is true of an enterprise resource planning (ERP)system?
A)It has compatibility problems with legacy systems.
B)It results in increased labor costs.
C)It increases order-to-fulfillment time.
D)It reduces data accuracy and results in slow response time.

Accepted Answer

ERP systems often face compatibility issues with older, legacy systems, which can be a significant challenge during integration.

Question 12

Which component of an enterprise resource planning (ERP)system provides business-to-consumer (B2C)information related to order status and business-to-business (B2B)information related to suppliers and business partners?
A)The customer relationship management
B)The vendor integration
C)The unified database
D)The e-commerce

Accepted Answer

The e-commerce component of an ERP system is specifically designed to handle online transactions and interactions with consumers (B2C), such as providing order status information, as well as facilitating business-to-business (B2B) communications and transactions with suppliers and business partners. This component integrates these functionalities into the ERP system, allowing for seamless operations across different types of business interactions.

Question 13

_____ is used to coordinate supply chain members through point-of-sale (POS)data sharing and joint planning.
A)Confidentiality, integrity, and availability
B)Electronic data interchange
C)Customer relationship management
D)Collaborative planning, forecasting, and replenishment

Accepted Answer

Collaborative Planning, Forecasting, and Replenishment (CPFR) is specifically designed to enhance supply chain integration by supporting and assisting joint practices. CPFR aims at improving supply chain coordination by leveraging point-of-sale (POS) data and engaging in shared forecasting and replenishment planning efforts among partners.

Question 14

An _____ is a third-party exchange that provides a platform for buyers and sellers to interact with each other and trade more efficiently online.
A)e-marketplace
B)e-host
C)e-exhibition
D)e-media

Accepted Answer

An e-marketplace is a third-party platform that facilitates transactions between buyers and sellers online, making trade more efficient by providing various tools and services.

Question 15

In the context of a manufacturing firm's supply chain management (SCM)system, the _____ flow area manages the movement of goods all the way from suppliers to customers, including customer service and support.
A)product
B)information
C)finances
D)statistics

Accepted Answer

The product flow area in a manufacturing firm's supply chain management system is responsible for managing the movement of goods from suppliers to customers, including aspects related to customer service and support. This encompasses the physical flow of products through the supply chain.

Question 16

_____ is an executive position created for overseeing knowledge management within an organization.
A)Lead knowledge worker
B)Lead knowledge mobilizer
C)Chief knowledge officer
D)Chief knowledge programmer

Accepted Answer

The Chief Knowledge Officer (CKO) is the executive position specifically created for overseeing knowledge management within an organization. This role involves strategizing how knowledge, such as information and data, is accumulated, shared, and utilized within the company.

Question 17

_____ is an integrated system that collects and processes data and manages and coordinates resources, information, and functions throughout an organization.
A)Enterprise resource planning
B)Enterprise application integration
C)Strategic human resource planning
D)Human resource integration management

Accepted Answer

Enterprise resource planning (ERP) is a type of software that organizations use to manage day-to-day business activities such as accounting, procurement, project management, risk management and compliance, and supply chain operations. It integrates these processes into a single system to streamline processes and information across the organization.

Question 18

A(n)_____ system is an application used in all the functions of a business and supports decision making throughout the organization.
A)enterprise
B)collaboration
C)decentralized
D)analog

Accepted Answer

An enterprise system is designed to integrate and facilitate operations across all aspects of a business, supporting decision-making processes throughout the organization.

Question 19

A _____ is an integrated network consisting of an organization, its vendors, transportation companies, and brokers used to deliver goods and services to customers.
A)supply chain
B)performance tracker
C)database system
D)resource hub

Accepted Answer

A supply chain is a network that involves an organization, its suppliers, transporters, and intermediaries working together to deliver products or services to the end customer.

Question 20

Which component of an enterprise resource planning (ERP)system tracks financial information, such as budget allocations and debits and credits?
A)The purchasing component
B)The vendor integration component
C)The human resources component
D)The accounting component

Accepted Answer

The accounting component of an ERP system is specifically designed to track financial information, including budget allocations, debits, and credits, making it essential for managing a company's financial health.

Quiz 11: Enterprise Systems

_____ is a practice where a store sends coupons to a customer, who has already bought a product from the store, for a more expensive brand of the same product, in the hope that the customer would prefer the expensive brand.

Which component of an enterprise resource planning (ERP) system provides information on marketing?

In the context of customer relationship management, _____ assists with tasks such as tracking customer interactions and analyzing sales forecasts.

In an enterprise resource planning (ERP) system, the _____ component provides information on production costs and pricing.

_____ consists of the processes a company uses to track and organize its contacts with consumers.

Hosting services are now available for supply chain management (SCM) systems. This trend is called _____ as a service.

The _____ flow area in a manufacturing firms' supply chain management (SCM) system oversees order transmissions throughout the order-processing cycle.

In the context of customer relationship management, _____ is used to manage call centers and help desks.

Which is a benefit offered by a well-designed enterprise resource planning (ERP) system?

_____ allows customers to modify the standard offering, such as selecting a different home page to be displayed each time you open your Web browser.

Which is true of an enterprise resource planning (ERP) system?

Which component of an enterprise resource planning (ERP) system provides business-to-consumer (B2C) information related to order status and business-to-business (B2B) information related to suppliers and business partners?

_____ is used to coordinate supply chain members through point-of-sale (POS) data sharing and joint planning.

An _____ is a third-party exchange that provides a platform for buyers and sellers to interact with each other and trade more efficiently online.

In the context of a manufacturing firm's supply chain management (SCM) system, the _____ flow area manages the movement of goods all the way from suppliers to customers, including customer service and support.

_____ is an executive position created for overseeing knowledge management within an organization.

_____ is an integrated system that collects and processes data and manages and coordinates resources, information, and functions throughout an organization.

A(n) _____ system is an application used in all the functions of a business and supports decision making throughout the organization.

A _____ is an integrated network consisting of an organization, its vendors, transportation companies, and brokers used to deliver goods and services to customers.

Which component of an enterprise resource planning (ERP) system tracks financial information, such as budget allocations and debits and credits?