In the 1960s, American linguistic anthropologist Dell Hymes began to develop a fieldwork methodology for studying language in its social and cultural contexts. This methodology was called

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Dell Hymes developed the concept of the "ethnography of speaking," which focuses on studying language use across different social and cultural contexts. This approach emphasizes understanding how people use language in their everyday lives and how it relates to their cultural practices.

In the 1960s, American Linguistic Anthropologist Dell Hymes Began to Develop