Which of the following statements best describes the vision of an organization?
A) The activities a firm performs for its customers
B) An illustration of how a firm can align its resources to get a position in the marketplace
C) A concept that defines a firm's reason for existence
D) A concept of what a firm wants to achieve and how it plans to accomplish that

Question

Quizplus · Accepted Answer

A vision statement is a concept of what a firm wants to achieve and how it plans to accomplish that. It is a forward-looking statement that outlines the aspirations of an organization and provides a framework to guide decision-making and goal-setting. Option A describes the activities of a firm, not its vision. Option B refers to a strategy, while option C defines the purpose of the organization.

Which of the Following Statements Best Describes the Vision of an Organization