TechPark,a manufacturing company,was in the process of formulating a strategy in an attempt to improve the firm's competitive advantage.The management began by evaluating the resources available within the organization to better understand how the firm should compete.Eventually they decided to offer their products at a lower cost compared to that of their competitors.Identify the strategy used by the management of TechPark.
A) Corporate-level strategy
B) Transnational strategy
C) Business-level strategy
D) Global strategy

Question

Quizplus · Accepted Answer

The strategy used by TechPark's management is a business-level strategy as it focuses on how the firm should compete in a specific market or industry segment. In this case, the firm chose to offer its products at a lower cost compared to its competitors to gain a competitive advantage. Corporate-level strategy is concerned with the overall scope of the organization, while transnational and global strategies pertain to multinational firms that operate in multiple countries.

TechPark,a Manufacturing Company,was in the Process of Formulating a Strategy