Today, ethnocentrism is one of the major internal weaknesses that must be overcome if a company is to transform itself into an effective global competitor.

Question

Quizplus · Accepted Answer

Ethnocentrism is the belief that one's own culture, values, and norms are superior to those of others. This attitude can hinder a company's ability to effectively compete globally, as it may lead to a lack of understanding and appreciation for different cultures and markets. Overcoming ethnocentrism is necessary for a company to succeed in the global marketplace.

Today, Ethnocentrism Is One of the Major Internal Weaknesses That