A European company that focuses its attention on Europe can be considered to have regiocentric orientation.

Name: A European company that focuses its attention on Europe can be considered to have regiocentric orientation.
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Question

Quizplus · Accepted Answer

Regiocentric orientation refers to a business approach where a company focuses primarily on a particular region, which may be a country or group of countries. In this case, the European company is focusing on the European market, which is a regiocentric approach.

A European Company That Focuses Its Attention on Europe Can