Question 1

The cultural environment of global marketing has a big impact on FIFA (Federation internationale de Football Association).

Accepted Answer

FIFA operates on a global level, and its success is greatly influenced by the cultural environment in which it operates. Different cultural values, beliefs, and practices can affect FIFA's marketing strategies, sponsorship deals, and international relations with different countries and regions. Therefore, understanding and adapting to various cultural environments is crucial for FIFA's success as a global sports organization.

Question 2

"Mecca Cola" and "Qibla Cola" are brand names given to Coca-Cola for effective marketing in Muslim countries.

Accepted Answer

Mecca Cola and Qibla Cola are independent brands created as alternatives to Coca-Cola, specifically targeting Muslim consumers with a focus on ethical and religious values.

Question 3

Food taboos, language, marriage, medicine, music, dancing, courtship, body adornment, religious rituals, and residence rules are all examples of "cultural universals."

Accepted Answer

Cultural universals are certain practices or beliefs that are found in all known societies or cultures. They are common features of human life and can be observed across various cultural contexts. The examples listed above are all cultural universals.

Question 4

Gray color is associated with high quality and expensive in the United States, whereas it is considered inexpensive in China and Japan.

Accepted Answer

In the United States, gray is often associated with luxury products and high quality, while in China and Japan, it is associated with modesty and low cost. Therefore, the statement is true.

Question 5

Hindus do not eat beef, which means that McDonald's does not serve hamburgers in India.

Accepted Answer

Hindus consider cows to be sacred, and beef consumption is not allowed in their religion. Therefore, McDonald's does not serve beef-based items, including hamburgers, in India.

Question 6

In the United States bridal gowns are white in color whereas in many countries they are red in color.White is considered as a color of mourning in many Asian countries.

Accepted Answer

White is indeed considered as a color of mourning in many Asian countries such as China, Japan, and India. Therefore, bridal gowns in these countries are traditionally red in color.

Question 7

In Indonesia, home of the world's largest Muslim population, KFC uses Ramadan-themed outdoor advertising to encourage Indonesians to come to the restaurants at buka puasa, the end of each day's fast.

Accepted Answer

This statement is true. KFC uses Ramadan-themed outdoor advertising in Indonesia to attract customers during buka puasa, the breaking of the fast at the end of each day during the Islamic holy month of Ramadan.

Question 8

In order to convey the sense of the country of origin it is advisable to use the same background music in broadcast commercials in all parts of the world.

Accepted Answer

Using the same background music in broadcast commercials in all parts of the world may not be effective in conveying the sense of the country of origin because different cultures and regions may have different preferences and associations with certain types of music. It is important to consider the local culture and music preferences when developing advertising campaigns in different parts of the world.

Question 9

In China, authorities have the power to dictate which songs can be marketed and performed.

Accepted Answer

China's authoritarian government heavily regulates the entertainment industry, including music, and has the power to approve or ban songs for public consumption. This censorship can include lyrics, music videos, and live performances.

Question 10

A "value" is an organized pattern of knowledge that an individual holds to be true about the world.

Accepted Answer

The answer of A "value" is an organized pattern of...

Question 11

Culture includes both conscious and unconscious values, idea, attitudes, and symbols that shape human behavior and that are confined to one generation.

Accepted Answer

Culture is not confined to one generation; it is passed down and evolves over multiple generations, influencing and being influenced by each.

Question 12

Domino's Pizza had to pull out of Italy because Italians perceived its products to be "too American."

Accepted Answer

The answer of Domino's Pizza had to pull out of...

Question 13

Although "culture shock" is a normal human reaction to the new and unknown, successful global marketers strive to comprehend human experience from the global point of view.

Accepted Answer

The answer of Although "culture shock" is a normal human...

Question 14

Aesthetic elements that are attractive, appealing, and in good taste are perceived as decent and accepted universally.

Accepted Answer

The answer of Aesthetic elements that are attractive, appealing, and...

Question 15

FIFA, the Federation internationale de Football Association, is launching a new global fashion brand in order to build and maintain awareness as well as interest in soccer in the years between World Cup matches.

Accepted Answer

FIFA is indeed launching a new global fashion brand to promote soccer outside of World Cup matches.

Question 16

Music represents a "transculture" that cannot be identified with any particular nation since rhythm is a universal aspect of music.

Accepted Answer

Music is a universal language that transcends borders and cultures, and rhythms are a fundamental component of music that can be found in different cultures around the world. Therefore, music represents a transculture that cannot be limited to any single nation or ethnicity.

Question 17

Subway chains in India had to educate consumers about the benefits of the company's sandwiches since Indians normally did not consume buns.

Accepted Answer

This statement is true. Subway had to educate consumers in India about the benefits of their sandwiches because the concept of using bread as a base for a meal was not popular in India.

Question 18

When marketers refer to "fast-food culture", or "credit-card culture" they are referring to a cosmopolitan culture which is comprised of various segments of the population which are interconnected by information technology.

Accepted Answer

The passage states that "fast-food culture" and "credit-card culture" are examples of cosmopolitan cultures, which are characterized by interconnected segments of the population through information technology.

Question 19

As a component of abstract (as opposed to physical)culture, many forms of music exhibit the same "think global, act local" paradox that is at the heart of global marketing.

Accepted Answer

This statement is true. Many forms of music, like other aspects of abstract culture, have a global appeal and influence, but also often have local roots and variations influenced by regional and cultural factors. This paradox mirrors the challenges and opportunities in global marketing, where companies must balance global branding and messaging with local customization and adaptation for different markets.

Question 20

As cultural information and imagery flow freely across borders via satellite TV, the Internet, and similar communication channels, new global consumer cultures are emerging.

Accepted Answer

The statement is true as global consumer cultures are indeed emerging as cultural information and imagery are transmitted across borders via various communication channels.

Quiz 4: Social and Cultural Environments