Question 1

What are the most important factors to evaluate when selecting a hosting service?

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Question 2

The kind of service provided to keep an electronic commerce site up and running throughout a day, all the days in a week, is often called _____.

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Question 3

_____ personnel help design and implement customer relationship management activities in the electronic commerce operation.

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Question 4

In the context of staffing for electronic commerce, a(n) _____ is responsible for managing the virtual community elements of the Web operation.

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Question 5

Describe the process of partial outsourcing?

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Question 6

Briefly discuss the built-in biases in the return on investment, or ROI, technique that can lead managers to make poor decisions.

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Question 7

What is the purpose of an incubator?

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Question 8

_____ are responsible for purchasing existing material and adapting it for use on Web sites.

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Question 9

A(n) _____ is a person trained in art, layout, and composition and who also understands how Web pages are constructed.

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Question 10

The _____ version of a Web site has features that have passed testing and must be presented by an internal audience for approval.

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Question 11

The _____ version of a Web site is the full operating version of the site that is available to customers and other visitors.

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Question 12

Businesspersons who have enough money and business knowledge to evaluate an idea's potential and provide the initial capital to a startup and hope to profit from its rapid growth are called _____.

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Question 13

A postimplementation audit is also called a(n) _____.

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Question 14

The _____ ,who understands the server hardware and operating system, is responsible for the system's reliable and secure operation.

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Question 15

The process of helping employees cope with modifications in the workplace is called _____.

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Question 16

Online businesses that are _____ companies cannot, in general, borrow from a bank or offer bonds or stock to investors.

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Question 17

In the context of project management, in _____, the chief information officer assigns a ranking for each project based on its importance to the strategic goals of the business and its level of risk.

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Question 18

The _____ of an organization specializes in the specific techniques used to build brands and increase market share using the Web site and other online tools, such as e-mail marketing.

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Question 19

Describe the role of a business manager in electronic commerce initiatives.

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Question 20

The _____ version is the "under construction" version of a Web site, which gives the company a place to make sure that each new feature works before exposing it to customers.

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Quiz 12: Managing Electronic Commerce Implementations