Question 1

Match between columns
                        Premises: Advertising without using traditional advertising media
Text at the bottom of every page in a publication
Text at the top of the page in a publication
Route to a computer file
Shows the page or pages that contain the elements you want to repeat
Directly populated and updated from a database
The way inner pages appear as two adjacent, facing pages in a book
Significant investment due to production
Designed with graphics or pictures in mind
Background area used to create repeatable elements

Accepted Answer

The Answer of merge and Master Page view and direct is...

Question 2

Critical Thinking Questions Case 8-2
One of your tasks as the marketing director for a new insurance company is to assist with the creation of a new marketing catalog. You will be presenting your idea to the company's president in a month, and you've decided to use Publisher to create the catalog. You have an assistant to help you with the marketing strategy, but she isn't familiar with how Publisher works. She asks you the following questions.
Where does Publisher recommend that a publication and its data source reside? You tell her ____.

Accepted Answer

Publisher recommends that a publication and its data source reside in the same folder location. This ensures that the publication can easily access the data source and there are no issues with broken links or missing data. It is also easier to manage and update the publication and data source if they are in the same location.

Question 3

Critical Thinking Questions Case 8-2
One of your tasks as the marketing director for a new insurance company is to assist with the creation of a new marketing catalog. You will be presenting your idea to the company's president in a month, and you've decided to use Publisher to create the catalog. You have an assistant to help you with the marketing strategy, but she isn't familiar with how Publisher works. She asks you the following questions.
What does the term two-page spread refer to? You tell her ____.

Accepted Answer

Two-page spread refers to the way inner pages appear as two adjacent, facing pages in a book, catalog, magazine, or other publication.

Quiz 8: Generating Data-Driven Catalogs

Identify the letter of the choice that best matches the phrase of definition.