The "best structure" that fits the distribution and marketing needs of a global MNE is a geographic division by product lines.

Question

Quizplus · Accepted Answer

The "best structure" for a global MNE depends on various factors such as the company's strategy, product portfolio, target markets, and organizational culture. While a geographic division by product lines may work for some companies, it may not be the best fit for others. Some companies may prefer a functional structure, a matrix structure, a project-based structure, or a combination of these structures depending on their needs. Therefore, the statement that geographic division by product lines is the best structure for all global MNEs is false.

The "Best Structure" That Fits the Distribution and Marketing Needs