Scenario 3.4 Use the following to answer the questions.
WhiteWave Foods, producer of brands such as Silk Soymilk, specializes in manufacturing innovative and nutritious food products. Silk Soymilk was first launched in 1996, and is committed to the health of its customers, as well as the health of the planet. At Silk, they have offset all of their energy consumption with wind power, preventing over 16,000 tons of greenhouse gasses from entering the atmosphere each year. Silk Soymilk is made from a mixture of organic and natural, non-genetically modified soy beans, reducing the amount of pesticides in the air, soil, and water. Since 2002 they have been sponsoring the FarmAid concert, whose mission is to is to keep family farmers on their land and ensure a safe, healthy food supply for all Americans.
Refer to Scenario 3.4. Silk Soymilk's sponsorship of the FarmAid concert is best thought of as an example of its
A) cause-related marketing effort.
B) ethical responsibility.
C) green marketing strategy.
D) philanthropic activities.
E) environmental strategy.
Correct Answer:
Verified
Q5: An ethical issue is an identifiable problem,
Q6: Cause-related marketing refers to the specific development,
Q14: At the most basic level of marketing
Q17: Marketing ethics refers to principles and standards
Q104: In a classroom discussion, Jacob agrees with
Q121: Strategic philanthropy involves linking a firm's products
Q125: Companies that incorporate ethics and social responsibility
Q311: Scenario 3.4 Use the following to answer
Q312: Scenario 3.3 Use the following to answer
Q317: Scenario 3.4 Use the following to answer
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