Scenario 3.4 Use the following to answer the questions.
WhiteWave Foods, producer of brands such as Silk Soymilk, specializes in manufacturing innovative and nutritious food products. Silk Soymilk was first launched in 1996, and is committed to the health of its customers, as well as the health of the planet. At Silk, they have offset all of their energy consumption with wind power, preventing over 16,000 tons of greenhouse gasses from entering the atmosphere each year. Silk Soymilk is made from a mixture of organic and natural, non-genetically modified soy beans, reducing the amount of pesticides in the air, soil, and water. Since 2002 they have been sponsoring the FarmAid concert, whose mission is to keep family farmers on their own land and ensure a safe, healthy food supply for all Americans.
Refer to Scenario 3.4. Silk Soymilk's parent company, WhiteWave Foods, is currently operating at the ____ level of the social responsibility pyramid.
A) economic
B) philanthropic
C) ethical
D) legal
E) cause-related
Correct Answer:
Verified
Q10: Four dimensions of social responsibility are economic,
Q12: An organization's obligation to maximize its positive
Q14: At the most basic level of marketing
Q17: Marketing ethics refers to principles and standards
Q20: Marketing citizenship refers to an organization's obligation
Q121: Strategic philanthropy involves linking a firm's products
Q308: Scenario 3.3 Use the following to answer
Q310: Scenario 3.4 Use the following to answer
Q312: Scenario 3.3 Use the following to answer
Q316: Scenario 3.4 Use the following to answer
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