Question 1

S ocial networking sites are useful for large business, but are not financially feasible for small businesses.

Accepted Answer

Social networking sites can be financially feasible for small businesses because they often offer free or low-cost options for businesses to create pages and interact with customers. In fact, social media marketing can be a cost-effective way for small businesses to reach a large audience and build brand awareness.

Question 2

Traditional advertising is unlimited in terms of interactivity.

Accepted Answer

Traditional advertising is usually a one-way communication where the message is broadcasted to the audience, limiting the level of interactivity between the advertiser and the consumers.

Question 3

So far, social networking has gained popularity only in America.

Accepted Answer

Social networking has gained popularity worldwide, not just in America. Popular social networking platforms such as Facebook, Twitter, Instagram, and LinkedIn have users from all over the world.

Question 4

Internal social networks are a great way to capture knowledge and identify experts on different subjects within an organization.

Accepted Answer

Internal social networks allow employees to connect with each other and share knowledge and expertise on different subjects, making it easier to identify experts within an organization.

Question 5

Traditional marketing media are more consumer-driven than digital media.

Accepted Answer

Digital media allows for more personalized and targeted marketing messages, making it more consumer-driven than traditional media which relies on mass messaging.

Question 6

Connectivity is the use of digital networks to provide linkages between information providers and users.

Accepted Answer

Connectivity refers to the use of digital networks to establish connections between individuals, organizations, or systems, allowing them to share information and communicate effectively.

Question 7

The Facebook audience is large, but it has yet to surpass the audience of a popular television network.

Accepted Answer

This statement is not specific enough to determine whether it is true or false. It depends on the specific television network being compared to Facebook. Some popular television networks have larger audiences than Facebook, while others do not. Additionally, it is worth noting that comparing Facebook to a single television network is not necessarily a fair comparison, as Facebook is a platform containing many different types of content, whereas a television network typically broadcasts a more limited range of programming.

Question 8

Addressability allows customers to respond to a company's marketing communications by expressing their reactions and desires directly to the company.

Accepted Answer

The answer of Addressability allows customers to respond to a...

Question 9

Marketers can use digital media to promote their companies, but marketers should not use this medium to address problems.

Accepted Answer

Marketers can use digital media to address and solve problems related to their companies. In fact, addressing customer issues and concerns publicly on social media can improve a company's reputation and build trust with customers. However, it is important for marketers to use professional and respectful language and to handle issues promptly and effectively.

Question 10

T he increase of consumers who publish their own thoughts and product reviews through digital media has caused consumer-generated information to be less important because some of the information is false.

Accepted Answer

The statement in the question is false. The increase in consumer-generated information has actually made it more important, as it provides a more diverse range of opinions and experiences. While there may be some false information, the overall impact of consumer-generated information has been positive.

Question 11

Many people now seek recommendations from social media friends before conducting other kinds of searches.

Accepted Answer

With the rise of social media, more people are turning to their friends and followers on social media platforms for recommendations and advice before searching elsewhere.

Question 12

Connectivity refers to a customer's ability to regulate the information that is viewed.

Accepted Answer

Connectivity refers to the ability of a device or network to connect to other devices or networks, it does not refer to a customer's ability to regulate information that is viewed.

Question 13

When consumers conduct an online product information search, corporate-generated content appears more credible than consumer messages.

Accepted Answer

The answer of When consumers conduct an online product information...

Question 14

Accessibility refers to a customer's ability to access information about products, such as colors, prices, and reviews.

Accepted Answer

Accessibility refers to how easily a customer can access information about a product, such as through a website, physical store, or other means. This information can include details like colors, prices, and reviews, among other things.

Question 15

Besides Facebook and Twitter, many foreign countries have their own social networking sites.

Accepted Answer

Many countries have their own social networking sites, such as VKontakte in Russia, WeChat in China, and Orkut in Brazil.

Question 16

One of the fastest-growing areas in mobile technology is the creation of applications.

Accepted Answer

The creation of applications is indeed one of the fastest-growing areas in mobile technology, with the popularity of mobile devices and the increasing demand for mobile-based services.

Question 17

Control refers to customers' ability to regulate the information they view and the rate and sequence of their exposure to that information.

Accepted Answer

Control allows customers to regulate the information they view and the rate and sequence of their exposure to that information.

Question 18

Interactivity allows customers to express their needs and wants directly to the firm in response to its marketing communications.

Accepted Answer

Interactivity creates a dialogue between the customers and the firm, allowing customers to provide feedback and express their preferences, which can help the firm tailor their marketing efforts to better meet the customers' needs and wants.

Question 19

Control refers to the customer's ability to access information on the Internet with simple clicks on a keyboard.

Accepted Answer

Control, in the context of customer interaction with the Internet, typically refers to the customer's ability to manage their personal preferences, privacy settings, or the content they wish to view, rather than merely accessing information through clicks.

Question 20

While social networks can be used to target customers, it is still easier to target precise consumer groups using traditional marketing media.

Accepted Answer

Social networks have advanced targeting options that allow businesses to pinpoint specific demographics, interests, and behaviors. This precision makes it possible to target precise consumer groups through social media advertising, often more efficiently than through traditional marketing media.

Quiz 9: Digital Marketing and Social Networking