Which of the following is a drawback of the sales-orientation philosophy?
A)It gives excessive importance to the needs and wants of the marketplace.
B)It cannot convince people to buy goods that are neither wanted nor needed.
C)It places little emphasis on the assessment of manufacturing plants and facilities.
D)It gives importance to the production function over other functions.

Question

Which of the following is a drawback of the sales-orientation philosophy?
A)​It gives excessive importance to the needs and wants of the marketplace.
B)It cannot convince people to buy goods that are neither wanted nor needed.
C)It places little emphasis on the assessment of manufacturing plants and facilities.
D)​It gives importance to the production function over other functions.

Quizplus · Accepted Answer

The sales-orientation philosophy puts a lot of emphasis on selling goods and services, which may not work very well for products that the target market does not want or need. This can be a significant drawback as salespersons may find it challenging to convince people to buy such products.

Which of the Following Is a Drawback of the Sales-Orientation