A market-oriented firm defines its business in terms of:
A)the benefits its customers seek.
B)goods and services.
C)minimal promotion for high-quality products.
D)targeting the average customer.

Question

A market-oriented firm defines its business in terms of:
A)​the benefits its customers seek.
B)goods and services.
C)minimal promotion for high-quality products.
D)​targeting the average customer.

Quizplus · Accepted Answer

A market-oriented firm defines its business in terms of the benefits its customers seek. This means that the firm focuses on identifying the needs and wants of its target market and tailoring its products or services to meet those needs. By doing so, the firm aims to provide greater value to its customers and gain a competitive advantage in the market.

A Market-Oriented Firm Defines Its Business in Terms Of