Which of the following statements is true of marketing?
A)A consumer does not pay for the marketing costs.
B)Marketing offers great career opportunities in business and nonbusiness organizations.
C)Only two percent of the entire civilian workforce in the U.S. performs marketing activities.
D)Marketing is limited to the people of the marketing department of a firm.

Question

Which of the following statements is true of marketing?
A)​A consumer does not pay for the marketing costs.
B)Marketing offers great career opportunities in business and nonbusiness organizations.
C)Only two percent of the entire civilian workforce in the U.S. performs marketing activities.
D)​Marketing is limited to the people of the marketing department of a firm.

Quizplus · Accepted Answer

Marketing offers career opportunities in various businesses and non-business organizations, including advertising agencies, consulting firms, non-profit organizations, and government agencies. Thus, statement B is true. Statements A, C, and D are false - consumers indirectly pay for marketing costs, marketing is a critical function performed by various individuals and departments in organizations, and marketing involves the whole organization, not just the marketing department.

Which of the Following Statements Is True of Marketing