Which of the following statements is true of customer relationship management?
A)It involves targeting the average customer or everybody.
B)It involves establishing and tracking customer interactions with a company.
C)It considers all customers as one large group that should be targeted with a single promotional strategy.
D)It is used by sales-oriented firms to convince customers to buy their products.

Question

Which of the following statements is true of customer relationship management?
A)​It involves targeting the average customer or everybody.
B)It involves establishing and tracking customer interactions with a company.
C)It considers all customers as one large group that should be targeted with a single promotional strategy.
D)​It is used by sales-oriented firms to convince customers to buy their products.

Quizplus · Accepted Answer

Customer relationship management involves establishing and tracking customer interactions with a company. It focuses on building long-term relationships with individual customers based on their specific needs and preferences, rather than targeting the average customer or using a single promotional strategy for all customers. It is not limited to sales-oriented firms, as companies across industries use CRM to enhance customer satisfaction and loyalty.

Which of the Following Statements Is True of Customer Relationship