After being influenced by frequent advertisements,Jeremy buys a new cell phone.However,he discovers that the new cell phone does not offer the features he expected.This scenario illustrates that the _____ of the purchase is less than Jeremy's expectations.
A)perceived value
B)actual value
C)an evoked set
D)a consumer set

Question

After being influenced by frequent advertisements,Jeremy buys a new cell phone.However,he discovers that the new cell phone does not offer the features he expected.This scenario illustrates that the _____ of the purchase is less than Jeremy's expectations.
A)​perceived value
B)actual value
C)an evoked set
D)​a consumer set

Quizplus · Accepted Answer

The actual value of the purchase is less than Jeremy's expectations because the phone does not have the features he anticipated.

After Being Influenced by Frequent Advertisements,Jeremy Buys a New Cell