Linda usually does not spend much time selecting gifts while buying them. However, when buying a pen for her husband's birthday, she visited several stores and spent a lot of time selecting the pen. This scenario is an example of _____.
A)product involvement
B)situational involvement
C)shopping involvement
D)enduring involvement

Question

Quizplus · Accepted Answer

Situational involvement refers to temporary interest in buying a product due to a specific situation, such as a special occasion or event. In this case, Linda's interest in buying a pen for her husband's birthday led to her spend more time selecting the gift, indicating situational involvement. Product involvement refers to a long-term interest in a specific product or category, enduring involvement refers to a high level of interest and attachment to a particular product or brand, and shopping involvement refers to the overall interest and enjoyment of the shopping experience itself, none of which fully apply to this scenario.

Linda Usually Does Not Spend Much Time Selecting Gifts While