In the consumer decision making process, _____ uses information-either based on past interactions or collected through external sources-to instantaneously customize the customer experience.
A)Automation
B)Contextual innovation
C)Journey innovation
D)Proactive personalization

Question

Quizplus · Accepted Answer

Proactive personalization uses information to customize the customer experience in real-time. This helps to create a personalized experience for the customer, which can ultimately lead to increased satisfaction and loyalty. Automation refers to the use of technology to automate processes, while contextual innovation refers to creating new products/services using contextual information. Journey innovation refers to improving the customer journey or process of interaction with a company.

In the Consumer Decision Making Process, _____ Uses Information-Either Based