Question 1

An organization's product mix includes all of the products it sells.

Accepted Answer

An organization's product mix includes all of the products it sells, such as goods, services, and accessories.

Question 2

Insurance,burial plots,and similar items fall under the convenience products category.

Accepted Answer

Convenience products are items that consumers purchase frequently and with minimal effort, such as groceries. Insurance and burial plots are considered specialty or unsought products, as they require more decision-making and are not purchased regularly.

Question 3

Scanning universal product codes (UPCs)consumes time required for preparing records of customer purchases.

Accepted Answer

Scanning UPCs actually speeds up the process of recording customer purchases by quickly and accurately capturing product information, reducing the time needed for manual entry.

Question 4

Zingz is a soft drink that is widely distributed across cities.It is available at gas stations,department stores,and vending machines.Consumers buy the soft drink without much thought or effort.Zingz is an example of a _____.
A)​unsought major product
B)specialty product
C)convenience product
D)​shopping product

Accepted Answer

Zingz is a convenience product as it is widely available and consumers buy it without much thought or effort.

Question 5

Which of the following statements is true of a specialty product?
A)​It is widely distributed in a geographic area in order to sell sufficient quantities.
B)It is marketed using selective, status-conscious advertising to maintain its exclusive image.
C)It is easily substituted with products that have the same features.
D)​It is unknown to a potential buyer or a known product that the buyer does not actively seek.

Accepted Answer

A specialty product is a unique product that is not easily substituted, and it is marketed using selective, status-conscious advertising to maintain its exclusive image. Specialty products are not widely distributed as they are only targeted at a specific group of buyers who are willing to pay a premium price to own such products.

Question 6

A service mark is the exclusive right to use a brand or part of a brand.

Accepted Answer

The answer of A service mark is the exclusive right...

Question 7

Washers,dryers,refrigerators,and televisions are examples of unsought products.

Accepted Answer

The answer of Washers,dryers,refrigerators,and televisions are examples of unsought products....

Question 8

Identify a true statement about a product.
A)​An excellent distribution channel can compensate for an inferior product.
B)A consumer product and an industrial product is differentiated based on the price.
C)It is the marketing mix that can be decided after choosing a promotion strategy.
D)​It is usually the starting point in creating a marketing mix for a market segment.

Accepted Answer

Identifying a true statement about a product, it is usually the starting point in creating a marketing mix for a market segment. The marketing mix includes four elements: product, price, promotion, and place. The product is the starting point, as it is the first element that marketers consider when developing a marketing strategy for a particular market segment.

Question 9

The universal product codes (UPC)system and scanners are used in scanner-based research.

Accepted Answer

The UPC system and scanners are commonly used in conducting scanner-based research, which involves analyzing consumer purchasing patterns and behaviors through the use of point-of-sale scanners in retail stores. This allows researchers to track product sales, prices, and promotions in real-time, providing valuable insights into consumer behavior and decision-making.

Question 10

Services and ideas are not considered products because they are intangible.

Accepted Answer

The answer of Services and ideas are not considered products...

Question 11

Compared to convenience products,shopping products are:
A)​less expensive.
B)found in fewer stores.
C)purchased without significant planning.
D)​new products unknown to a potential buyer.

Accepted Answer

Shopping products are usually more expensive and are found in fewer stores because consumers are willing to put in more effort to shop for them and compare options before making a purchase decision.

Question 12

Trademark rights come from registration rather than use.

Accepted Answer

Trademark rights can come from actual use of the mark, even without registration. Common law trademark rights can develop through use in commerce, but they may be limited to certain geographic areas. However, registration does provide additional legal protection and benefits.

Question 13

Each product item in the product mix may require a separate marketing strategy.

Accepted Answer

Each product in the product mix may have different target markets, pricing strategies, promotion strategies, and distribution channels, which may require varied marketing strategies.

Question 14

A one-brand-name strategy is useful when the marketer wants the brand to appear to be a local brand,or when regulations require localization.

Accepted Answer

A one-brand-name strategy is typically used to maintain a consistent brand identity across different markets, not to make the brand appear local or to comply with localization regulations.

Question 15

The key distinction between the consumer products and business products is their intended use.

Accepted Answer

Consumer products are designed and marketed for personal use, while business products are intended to be used by other businesses or organizations. The intended use is the key factor that distinguishes these two types of products.

Question 16

Consumers usually buy a _____ only after comparing several brands or stores on style,practicality,price,and lifestyle compatibility.
A)​major product
B)specialty product
C)convenience product
D)​shopping product

Accepted Answer

Shopping products are those for which consumers will typically engage in a purchasing process that involves comparing several brands or stores on style, practicality, price, and lifestyle compatibility before making a decision. This process is often referred to as 'comparison shopping'.

Question 17

Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government.

Accepted Answer

Greenwashing is actually the act of making false or misleading claims about the environmental benefits of a product or service. It is not related to industrial processes causing pollution.

Question 18

Lisa goes to an electronic goods store to purchase a washing machine.After comparing the various brands of washing machines available,their technical features,prices,and durability,she purchases one that is cheaper and smaller in size than the rest.In this case,Lisa purchases a _____.
A)​shopping product
B)business product
C)specialty product
D)​convenience product

Accepted Answer

A shopping product is typically purchased after comparing various options based on criteria like price, features, and durability, which is what Lisa did.

Question 19

Express warranties range from simple statements to extensive documents written in technical language.

Accepted Answer

Express warranties can range from simple statements such as "this product is guaranteed to work for one year" to extensive documents that are written in technical language.

Question 20

Eve's Aura,a manufacturer of bath and beauty products,predominantly sells convenience products.Given this information,which of the following is a characteristic of Eve's Aura's products?
A)​They are bought very rarely by consumers.
B)They require wide distribution in order to sell sufficient quantities.
C)They are purchased after more planning effort than specialty products.
D)​They will be more expensive than shopping products.

Accepted Answer

Convenience products are products that customers usually buy frequently, immediately and with minimal effort. Therefore, wide distribution is required to make them available to customers in multiple locations, increasing the chances of sufficient sales.

Quiz 10: Product Concepts

An organization's product mix includes all of the products it sells.

Insurance,burial plots,and similar items fall under the convenience products category.

Scanning universal product codes (UPCs)consumes time required for preparing records of customer purchases.

Zingz is a soft drink that is widely distributed across cities.It is available at gas stations,department stores,and vending machines.Consumers buy the soft drink without much thought or effort.Zingz is an example of a _____.

Which of the following statements is true of a specialty product?

A service mark is the exclusive right to use a brand or part of a brand.

Washers,dryers,refrigerators,and televisions are examples of unsought products.

Identify a true statement about a product.

The universal product codes (UPC)system and scanners are used in scanner-based research.

Services and ideas are not considered products because they are intangible.

Compared to convenience products,shopping products are:

Trademark rights come from registration rather than use.

Each product item in the product mix may require a separate marketing strategy.

A one-brand-name strategy is useful when the marketer wants the brand to appear to be a local brand,or when regulations require localization.

The key distinction between the consumer products and business products is their intended use.

Consumers usually buy a _____ only after comparing several brands or stores on style,practicality,price,and lifestyle compatibility.

Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government.

Lisa goes to an electronic goods store to purchase a washing machine.After comparing the various brands of washing machines available,their technical features,prices,and durability,she purchases one that is cheaper and smaller in size than the rest.In this case,Lisa purchases a _____.

Express warranties range from simple statements to extensive documents written in technical language.

Eve's Aura,a manufacturer of bath and beauty products,predominantly sells convenience products.Given this information,which of the following is a characteristic of Eve's Aura's products?