Identify a true statement about a product.
A)An excellent distribution channel can compensate for an inferior product.
B)A consumer product and an industrial product is differentiated based on the price.
C)It is the marketing mix that can be decided after choosing a promotion strategy.
D)It is usually the starting point in creating a marketing mix for a market segment.

Question

Identify a true statement about a product.
A)​An excellent distribution channel can compensate for an inferior product.
B)A consumer product and an industrial product is differentiated based on the price.
C)It is the marketing mix that can be decided after choosing a promotion strategy.
D)​It is usually the starting point in creating a marketing mix for a market segment.

Quizplus · Accepted Answer

Identifying a true statement about a product, it is usually the starting point in creating a marketing mix for a market segment. The marketing mix includes four elements: product, price, promotion, and place. The product is the starting point, as it is the first element that marketers consider when developing a marketing strategy for a particular market segment.

Identify a True Statement About a Product