For conducting an accurate test marketing,----_____.
A)the media reach in test locations should be very high
B)the company should have limited distribution in test cities
C)test locations should mirror the purchasing habits of the overall market
D)test marketing should expose the new product and its marketing mix to competitors

Question

For conducting an accurate test marketing,----_____.
A)​the media reach in test locations should be very high
B)the company should have limited distribution in test cities
C)test locations should mirror the purchasing habits of the overall market
D)​test marketing should expose the new product and its marketing mix to competitors

Quizplus · Accepted Answer

Test locations should mirror the purchasing habits of the overall market to ensure that the results of the test marketing accurately predict the performance of the product in the larger market. Factors such as media reach and limited distribution may also be important, but they are not as critical as ensuring that the test locations are representative of the overall market. Exposing the new product and marketing mix to competitors is not advisable during test marketing, as it can compromise the validity of the results.

For Conducting an Accurate Test Marketing,----_____