Roger,an affluent graduate,buys gadgets on the first day of their launch in the market.He reads expert reviews on the Internet,and he is not influenced by the opinions of his family and friends while choosing products.Roger would fall under the category of _____ in the diffusion process.
A)the late majority
B)innovators
C)the early majority
D)early adopters

Question

Roger,an affluent graduate,buys gadgets on the first day of their launch in the market.He reads expert reviews on the Internet,and he is not influenced by the opinions of his family and friends while choosing products.Roger would fall under the category of _____ in the diffusion process.
A)​the late majority
B)innovators
C)the early majority
D)​early adopters

Quizplus · Accepted Answer

Roger is described as someone who buys gadgets on the first day of their launch, which aligns with the characteristics of "innovators" in the diffusion process. Innovators are the first to adopt new products and are willing to take risks.

Roger,an Affluent Graduate,buys Gadgets on the First Day of Their