The early majority is an important link in the process of diffusing new ideas because:
A)they act as influencers and begin the viral marketing chain.
B)they are positioned between earlier and later adopters.
C)they are eager to try new ideas and products.
D)they are characterized as being venturesome.

Question

The early majority is an important link in the process of diffusing new ideas because:
A)​they act as influencers and begin the viral marketing chain.
B)they are positioned between earlier and later adopters.
C)they are eager to try new ideas and products.
D)​they are characterized as being venturesome.

Quizplus · Accepted Answer

The early majority is situated between the innovators and early adopters on one end and the late majority and laggards on the other end. This group is essential as they bridge the gap between the more risk-taking innovators and the more skeptical later adopters, helping to transition new ideas and products into the mainstream.

The Early Majority Is an Important Link in the Process