In the context of adopters who participate in the diffusion process,which of the following statements is true of the late majority?
A)They are characterized as being venturesome.
B)They are more worldly and more active outside their community than noninnovators.
C)Their opinions heavily influence their friends and neighbors.
D)Their adoption of a new product stems from pressure to conform to group norms.

Question

In the context of adopters who participate in the diffusion process,which of the following statements is true of the late majority?
A)​They are characterized as being venturesome.
B)They are more worldly and more active outside their community than noninnovators.
C)Their opinions heavily influence their friends and neighbors.
D)​Their adoption of a new product stems from pressure to conform to group norms.

Quizplus · Accepted Answer

The late majority are characterized as being skeptical and adopting a new product only under pressure to conform to group norms. They are not venturesome or active outside their community and their opinions do not heavily influence others.

In the Context of Adopters Who Participate in the Diffusion