In the context of the product characteristics that can be used to predict and explain the rate of acceptance and diffusion,the degree of difficulty involved in understanding and using a new product is known as _____.
A)complexity
B)compatibility
C)observability
D)trialability

Question

In the context of the product characteristics that can be used to predict and explain the rate of acceptance and diffusion,the degree of difficulty involved in understanding and using a new product is known as _____.
A)​complexity
B)compatibility
C)observability
D)​trialability

Quizplus · Accepted Answer

Complexity refers to the degree of difficulty involved in understanding and using a new product. It is one of the product characteristics that influences the rate of acceptance and diffusion. A product that is easy to understand and use is more likely to be accepted and diffuse quickly. On the other hand, a product that is complex and difficult to use may be rejected or take longer to diffuse.

In the Context of the Product Characteristics That Can Be