Question 1

When our consumer freedom is being threatened,a boomerang effect occurs and we engage in reactance.

Accepted Answer

Reactance is a psychological phenomenon where people feel a strong urge to resist when they perceive that their freedom or autonomy is being threatened. This can happen when consumers feel like their choices are being limited or they are being forced into a certain behavior, and can lead to a boomerang effect where they will go out of their way to reassert their freedom or autonomy.

Question 2

____ are examples of marketer-dominated sources delivered through mass media.

Accepted Answer

Advertising and infomercials are both examples of marketer-dominated sources delivered through mass media. Salespeople, service representatives, and customer service agents are examples of personal sources, while word of mouth and consumer complaints are examples of non-marketer dominated sources. Consumer Reports and magazine test ratings are considered non-marketer dominated sources delivered through mass media. Predissonance schemas and prototypes are concepts related to cognitive psychology and not relevant to this question.

Question 3

Groups' influence on consumers is strong primarily because

Accepted Answer

Groups influence consumers strongly because they are often seen as credible sources of information, which can significantly impact consumer decisions and behaviors.

Question 4

Serena Williams is endorsing golf equipment called Look Pretty Tennis.As a spokesperson for Look Pretty Tennis,she is an opinion leader.

Accepted Answer

Serena Williams endorsing golf equipment under the name Look Pretty Tennis does not make her an opinion leader in the golf industry. She may be influential as a celebrity endorser, but not necessarily an opinion leader in that field.

Question 5

In an embedded market environment,the social relationship you have with a seller will most likely affect the way you react to his or her selling efforts.

Accepted Answer

In an embedded market environment, where there is a close and ongoing relationship between the seller and buyer, the social relationship can have a significant impact on the buyer's behavior and how they respond to the seller's sales efforts. Trust and rapport are important elements of this type of relationship, and the buyer may be more likely to be influenced by the seller's recommendations and advice in such an environment.

Question 6

Sometimes the best way for a company to handle negative word of mouth is to do nothing.

Accepted Answer

Sometimes negative word of mouth can die out on its own without the company having to intervene. Additionally, responding to negative comments or reviews can sometimes draw more attention to the issue and make it worse. However, it is important for companies to constantly monitor and address any recurring negative feedback or complaints.

Question 7

Groups that demonstrate a high degree of similarity among members are said to have a high degree of homophily.

Accepted Answer

This is the definition of homophily.

Question 8

Beltha's parents always thought of her as a model child.She was independent and made her own responsible decisions,but not before careful consultation with her parents and others who could help her.One day they noticed a change in her behavior.She started skipping class,wearing strange clothes,and watching Beavis and Butthead reruns all day long with a group of new friends.Her behavior had become just like that of her new friends.This can best be thought of as an example of how groups can induce

Accepted Answer

Beltha's behavior changed to become socially inappropriate and not in line with what her parents considered as model behavior. This suggests that the group she joined may have influenced her towards negative behaviors.

Question 9

Children use brand names as cues for consumer decisions by the time they are five years old.

Accepted Answer

The answer of Children use brand names as cues for...

Question 10

Children who are 20 months old can recognize the difference between boy toys and girl toys.

Accepted Answer

Several studies have shown that children as young as 18-24 months can categorize toys based on gender, and show preference for toys typically associated with their own gender.

Question 11

A primary reference group includes family,peers,professors,and online chat groups.

Accepted Answer

A primary reference group typically includes individuals who have regular, face-to-face interactions with an individual, such as family and close friends. Professors and online chat groups are generally considered secondary reference groups because the interactions are less personal and often more formal or structured.

Question 12

Angry Birds is an example of using buzz via online activities,social media activities,word of mouth and public relations to build excitement.

Accepted Answer

Angry Birds' success can be attributed in part to the buzz generated through various online and social media activities, as well as word-of-mouth and public relations efforts.

Question 13

Dr.Sorta Rich is a well-known cardiologist and is respected by many.Pfizer contacts him to set up a study for a new medication.Pfizer knows if they get his endorsement others will follow Dr.Sorta Rich because he is considered credible and unbiased.

Accepted Answer

Dr. Sorta Rich's reputation as a respected and unbiased cardiologist makes his endorsement valuable to Pfizer in gaining support from others for their new medication study.

Question 14

Richard rides his Harley-Davidson around the country attending events that Harley Davidson sets up.He does this because he likes meeting other Harley-Davidson riders.Harley-Davidson is creating a brand community.

Accepted Answer

A brand community is a group of customers who are bound together by their loyalty to a particular brand and share a common interest or passion related to that brand. In this case, Richard is attending events organized by Harley-Davidson to meet and interact with other Harley-Davidson riders, which signifies the existence of a brand community.

Question 15

Negative information may prompt consumers to attribute problems to the offering itself,not to the consumer who uses it.

Accepted Answer

Negative information about a product or service can lead consumers to perceive issues with the offering itself, rather than blaming themselves for any problems they experience with it. This can result in reduced trust and confidence in that offering, and potentially lead to decreased sales or loyalty.

Question 16

Certain individuals within groups are influential because

Accepted Answer

Individuals within a group who possess expertise or knowledge about a certain topic are often influential because their insights and opinions are valued by other members. This is known as the power of expertise or informational influence, and it is a common way in which certain individuals garner influence within groups.

Question 17

Korean consumers may be more susceptible to normative influence than U.S.consumers are.

Accepted Answer

Cultural differences can affect how individuals respond to social influence. Normative influence refers to the influence that social norms and values have on individuals' behavior. In general, Korean culture places a strong emphasis on social harmony, obedience, and conformity to group norms. Therefore, Korean consumers may be more likely to conform to the expectations of their reference groups (e.g., family, friends, colleagues, online communities) to avoid social disapproval or conflict. By contrast, U.S. culture tends to value individualism, independence, and self-expression, which may make U.S. consumers less susceptible to normative influence and more likely to prioritize their personal preferences or beliefs over social pressure. Of course, these are generalizations and individual differences exist within each culture.

Question 18

Kenya's family gets together every Saturday to play board games.Kenya's family,in this situation,is considered a dense group.

Accepted Answer

A dense group refers to a group of people who interact frequently and regularly, and Kenya's family gets together every Saturday to play board games, which indicates a dense group.

Question 19

Consumers purchasing electronic appliances often use informational influence when making a decision about which appliance to purchase.

Accepted Answer

Consumers often seek out information from various sources such as online reviews, social media, and recommendations from friends or family when making a decision about which electronic appliance to purchase. This is an example of informational influence, where people conform to the opinions or behaviors of others because they believe that others have more expertise or knowledge about the product.

Question 20

Social influence can be great in all of the following situations except when

Accepted Answer

Social influence is less effective when the information is communicated by an outgroup member because individuals are more likely to trust and be influenced by members of their own group.

Quiz 11: Social Influences on Consumer Behavior