The J.M.Smuckers Company produces a wide variety of baking and other food products in the United States.The company maintains a large sales subsidiary in Canada and has developed brands and other marketing strategies for the Canadian market.This is an example of
A)domestic marketing.
B)export marketing.
C)international marketing.
D)joint venture marketing.

Question

Quizplus · Accepted Answer

The fact that the J.M.Smuckers Company has developed brands and marketing strategies specifically for the Canadian market shows that it is engaging in international marketing, which involves tailoring these strategies to meet the unique needs of a foreign market. This is different from domestic marketing (which targets only the company's home market) and export marketing (which involves simply selling products abroad without necessarily adapting them to foreign markets), and does not involve joint ventures (which involves partnering with a foreign company to jointly develop a product or service).

The JMSmuckers Company Produces a Wide Variety of Baking and Other