Proctor & Gamble focuses its marketing efforts in the detergent category on brands such as Tide that are sold with a similar market strategy across its subsidiaries in foreign markets.Henkel KGaA differentiates itself from P&G by focusing its marketing efforts on brands such as Dixan in Italy and Wipp in Spain that are tailored to local preferences and needs.Henkel's strategy can be described as a ____ strategy.
A)global marketing
B)pan-regional marketing
C)multidomestic marketing
D)None of the above

Question

Quizplus · Accepted Answer

Henkel's strategy of tailoring its marketing efforts to local preferences and needs indicates a multidomestic marketing strategy.

Proctor & Gamble Focuses Its Marketing Efforts in the Detergent