Turkish Textoys produces unique stuffed dolls.It is currently exporting to the United States though several U.S.distributors.The company now wants to take greater control over the marketing of its products in the United States.It should

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The best choice for Turkish Textoys to take greater control over the marketing of its products in the United States is to establish a marketing subsidiary. This gives the company greater control over its marketing strategies and allows them to directly communicate with their customers in the United States. It also allows them to tailor their marketing efforts to the U.S. market specifically. Hiring an export management company or joining an export consortium would result in giving away some control over the marketing of their products, while replacing distributors with local agents may not necessarily provide greater control over marketing strategies.

Turkish Textoys Produces Unique Stuffed Dolls