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A Japanese Pharmaceutical Company Is Considering Using a Licensee for the Venezuelan

Question 116

Multiple Choice

A Japanese pharmaceutical company is considering using a licensee for the Venezuelan market.Which of the following facts is not a good reason for the firm to license in Venezuela?


A) Venezuela is more politically risky than the firm's other markets.
B) The firm does not want to commit any time or resources to the Venezuelan market.
C) Venezuela will never be a major market for the firm.
D) The firm does not have much money to invest in Venezuela.

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