In China,McDonald's originally priced its hamburger below full costs in order to
A)compete with Burger King.
B)attract more customers.
C)comply with Chinese controls.
D)All of the above.

Question

Quizplus · Accepted Answer

McDonald's priced its hamburger below full costs in order to attract more customers in China. This was a common strategy used by foreign companies in China at the time, as they tried to establish a foothold in the market and build brand recognition. By offering lower prices than domestic competitors, McDonald's hoped to entice Chinese consumers to try their products and develop a taste for them.

In China,McDonald's Originally Priced Its Hamburger Below Full Costs in Order