Thai consumers are more likely than Americans to infer product quality from price because
A)Thais rate themselves lower on product knowledge.
B)Thais have less money to spend.
C)Thais belong to a collectivist culture.
D)All of the above

Question

Quizplus · Accepted Answer

Thais may infer product quality from price due to rating themselves lower on product knowledge, suggesting a reliance on price as an indicator of quality when they feel less informed about the products.

Thai Consumers Are More Likely Than Americans to Infer Product