Karavel Foods is planning a push strategy in Indonesia.Which of the following would Karavel likely pursue?
A)Selective distribution
B)Lowering prices to consumers
C)Increasing distributors' margins
D)Increasing advertising

Question

Quizplus · Accepted Answer

A push strategy involves motivating distributors to highlight a product more aggressively, often through increased margins, to push the product onto the consumer.

Karavel Foods Is Planning a Push Strategy in Indonesia