Global campaigns work better if
A) the target market is broadly defined.
B) there is no target market.
C) the target market is narrowly defined.
D) None of the above.
Correct Answer:
Verified
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Q57: The advantage of global advertising is
A)low cost.
B)convergence
Q58: In a soft-sell approach,
A)advertising campaigns convince customers
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Q62: Samsung is considering employing extensive advertising standardization
Q63: General Motors is considering a global theme
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