In a soft-sell approach,

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In a soft-sell approach, the main focus is on building a relationship with the customer and convincing them through emotions rather than aggressive sales tactics or price comparisons. The goal is to create a positive image of the brand or product in the customer's mind. Humor may be used, but it is not a defining characteristic of a soft-sell approach. Comparative advertising, which involves directly comparing one product to another, is generally avoided in soft-sell campaigns.

In a Soft-Sell Approach