David works in a small manufacturing firm that makes customized and ergonomically sound office furniture. He feels it is important to work directly with customers to design high-quality furniture that precisely meets their needs. From the given information, we can conclude that David tends to focus on _____.
A)mass production
B)efficiency
C)effectiveness
D)undifferentiated marketing

Question

Quizplus · Accepted Answer

David's focus on working directly with customers to design high-quality furniture that precisely meets their needs indicates that he is more concerned about the effectiveness of his work rather than mass production or efficiency. He is also likely to use a differentiated marketing strategy to tailor his products to individual customers' needs.

David Works in a Small Manufacturing Firm That Makes Customized