Allison is the CEO of a large consumer products company.She asks the marketing research department to gather information to help her determine target markets having the most potential from among several market segments.She also asks the research department to give her an assessment as to the best product,price,distribution,and promotion to appeal to the various market segments.Allison is collecting information to help her implement a:
A)marketing mix.
B)marketing audit.
C)marketing concept.
D)marketing strategy.

Question

Quizplus · Accepted Answer

Allison is gathering information to help her determine the best product, price, promotion, and distribution strategies to appeal to specific target markets. This is the definition of a marketing strategy, which involves selecting target markets and designing a marketing mix to meet their needs and preferences. A marketing audit is a comprehensive review of a company's marketing activities, while the marketing concept is a customer-focused business philosophy.

Allison Is the CEO of a Large Consumer Products Company