Critics of the marketing research industry believe that marketing researchers should attempt to work in "silos." In other words, they need to work in an environment that is closed off from interaction from other departments that may unduly influence their objectivity.

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Critics actually believe that marketing researchers should work in cross-functional teams and collaborate with other departments to ensure a holistic perspective and avoid bias. This approach promotes open communication and the sharing of information to make more informed decisions.

Critics of the Marketing Research Industry Believe That Marketing Researchers