Some critics of the marketing research industry believe that the industry is too "tool" oriented, and often the problem is defined in terms of being compatible with an existing tool (ah, we can use conjoint analysis to solve this problem). Thus, researchers fail to consider focusing on the more complex strategic issues facing the firm.

Question

Quizplus · Accepted Answer

Critics of the marketing research industry do believe that the industry is too focused on tools and fail to address more complex strategic issues.

Some Critics of the Marketing Research Industry Believe That the Industry