Which type of research would be most appropriate if the managers of the Tide brand at Procter & Gamble wanted some ideas as to different ways Tide could be improved?
A) quantitative research
B) qualitative research
C) pluralistic research
D) focus group research
E) idea-generation research

Question

Quizplus · Accepted Answer

Qualitative research can provide in-depth insights and feedback from consumers about their experiences and perceptions of a product, allowing managers to identify potential areas for improvement for Tide.

Which Type of Research Would Be Most Appropriate If the Managers