What type of research is: designed to reveal a target audience's range of behavior; the perceptions that drive the target market; sometimes based on in-depth studies of small groups of people; descriptive rather than prescriptive; inclusive of diary and journal exercises, focus groups, individual depth interviews, and ethnography?
A) qualitative methods
B) quantitative methods
C) plurality methods
D) strategic research methods
E) Socratic methods

Question

Quizplus · Accepted Answer

The description given matches with the characteristics of qualitative research. It focuses on exploring the perceptions and behaviors of a target market, often through in-depth studies of small groups of people. It is descriptive rather than prescriptive and includes methods such as diary and journal exercises, focus groups, individual depth interviews, and ethnography.

What Type of Research Is: Designed to Reveal a Target