Which of the following data collection modes would be more appropriate for research on a product requiring demonstration that is targeted to the business-to-business market as opposed to the consumer market?
A)CATI
B)business-to-business surveying
C)in-office interview
D)drop-off survey
E)detailed online survey with graphics

Question

Quizplus · Accepted Answer

In-office interview would be more appropriate as it allows for face-to-face interaction and demonstration of the product to potential business clients, which would be more effective than other data collection modes that lack personal interaction or demonstration such as online surveys or drop-off surveys. B-to-B surveying may also be an appropriate alternative, but it lacks the personal touch and interaction that can be provided through in-office interviews. CATI may not be appropriate as it involves phone calls which may not be effective in demonstrating the product. The detailed online survey with graphics may be appropriate for consumer markets, but not for the B-to-B market.

Which of the Following Data Collection Modes Would Be More